“We really need pledges,” a fundraiser told the patron. “We don’t care how long you take to pay it off.”

Do you have a written policy about naming rights, associated with a donation? What if the donor seems to be slower than expected in fulfilling their pledge?

Lots of lessons can be gained by reading an a story about several things that went wrong; http://www.theglobeandmail.com/news/toronto/crystal-myths-behind-the-roms-philanthropic-facade/article23653032/

“Crystal Myths: Behind the ROM’s Philanthropic Façade.” The Globe and Mail. by Greg Mcarthur, Kate Taylor And Jacquie Mcnish. Published Friday, Mar. 27 2015.