Have you implemented an energy savings program and didn’t get the savings you were looking for? Here’s one possible contributing factor.

“What do dieting and energy policy have in common? The SnackWell effect. The name comes from those tasty little cookies that are advertised as being lower in fat and sugar. And they are–which often leads dieters to eat more of them than regular cookies and then wonder why they’re not losing weight.

It turns out there’s a SnackWell effect for energy use too…” Read more: http://www.time.com/time/magazine/article/0,9171,1966450,00.html#ixzz1jOaMUEgw