For directions, I use my Smartphone with a navigation app when I visit outdoor properties across the country. Below are some suggestions for your Web site to help your guests (and me) easily find your site.

1. Cell phone coverage. Include information about whether cell phone coverage will be interrupted. It’s difficult to use Smartphone navigation without a nearby tower!
2. Expected travel time. Include expected the expected travel times from key departure points (airport, edge of city, etc.)
3. Write directions that incorporate a number of perspectives. You’ll have all types of people visiting you, so consciously use language from all perspectives. A) Some people like directions using north/east/south/west, B) others prefer using right/left language, or C) others just look for landmarks (red barn). If your directions only includes landmarks, such as “turn right at the gas station,” you haven’t written your directions for all audiences. But just about everyone needs to know the expected mileage in-between turns and how to tell if they missed a key turn. When writing, pretend that your guests are new to town and don’t know the area. Returning guests and urbanites venturing to your outdoor site for the first time, will arrive much happier.
4. Downloadable map. On one sheet of paper include three items: a simple visual map with key mileages, address and phone number of site, and written directions.
5. Address in text format. For the address and phone number, use text, rather than embedding the information into the graphic. That way it’s easier to copy and paste the information into my Smartphone, rather than re-typing it (ugh).
1. poor (text embedded in graphic)
   
2. better (text separate from graphic)
   Camp Tree
   1 Camp Street
   Somewhere, State Zip

For more Wayfinding ideas, see Tool 2.1, page 2 in Outdoor Site and Facility Management by Wynne Whyman. ©2008. Material expanded with permission Champaign, IL: Human Kinetics.