As an outdoor facility, how do you promote viewing the night sky?

Here’s an excerpt from the national parks:

“Paradoxically, as the opportunity for high-quality stargazing has diminished, its value may be increasing. In this way, the economic benefits of tourism based on stargazing (and other elements of natural darkness) may encourage communities in and around national parks to help reduce light pollution”

How do you reduce your light pollution?

“Light pollution is caused by increasing development, but may be more related to lighting that is oriented upward or sideways rather than down at the intended target”

Excerpts from Research Report: Indicators and standards of quality for viewing the night sky in the national parks. By Robert Manning, Ellen Rovelstad, Chadwick Moore, Jeffrey Hallo, and Brandi Smith. Sept 4, 2015. http://www.nature.nps.gov/ParkScience/Archive/PDF/Article_PDFs/ParkScience32%282%29Fall2015_Manning_et_al_3826.pdf